TV Ads

Video Games

[quicktime src=””]

Christmas 2011 saw Drive work with Hewlett Packard to celebrate the launch of their latest touchsmart PC. This was the first time that CGI character animation was built into a large-scale 4D projection mapping show. The building projection canvas was the remarkable Maritime Hotel in New York’s famous meat-packing district.

The seasonal event drew in hundreds of people mesmerised by the scenes playing out across the New York skyline.

Client: Hewlett Packard

Production: Drive Productions

Creative Director: Imogen Hammond

Director: Luke Losey

Music composer: Walter Mair

Music Supervisor: Trevor Best (Air Edel)

Music production by The Metronome

Hewlett Packard


4D building projection show, canvas was the remarkable Maritime Hotel in New York’s famous meat-packing district

Next project:

Previous project: